
The hidden cost of obesity
From the direct costs of medications and medical care to the indirect expenses of mental health support and career limitations, the financial burden of obesity can be substantial and far-reaching.
Ten years ago, two milestones for the obesity community occurred.
To mark this anniversary, we investigate whether these milestones have contributed to a shift in the perception of obesity. And, through a focus on medical advancements, cultural movements and evolving social norms, we ask the question: will we ever reach a neutral ground, where individual health needs are always ‘on trend’?
Historically, public perception of body weight has shifted between
periods of stigmatisation and periods of greater acceptance. As far
back as 20,000 years ago there is evidence of obesity representing
fertility and motherhood. Between this period and the beginning of the
21st century, many complicated factors have played into the
perception of obesity, some of which continue to guide today’s
narrative. With this historical context in mind, this article will
primarily focus on medical and societal evolution of obesity in the
last two decades.
But first, to understand the current
landscape, we can start at the late 20th century, a period
in which thin, often unattainable body images were idealised. In
reality, the world looked different; obesity rates were on the rise.
In fact, the number of people living with obesity worldwide more than
doubled between 1990 and 2022.
Despite the establishment
of new obesity guidelines in this time frame, those looking for
obesity care faced limited long-term options. Several factors
contributed to this:
Obesity rates were at an all-time high, but attitudes towards
obesity were falling short for those who needed support.
But there were signs of change to come.
The early 2000s
witnessed a growing awareness of the impact of unrealistic beauty
standards on mental health. Notable reports, such as the "Real
Truth About Beauty," exposed how media portrayals of body image
had created a culture of self-criticism. This ignited a movement
towards "real beauty" campaigns, challenging the exclusive
and often unattainable ideals previously celebrated in advertising and
popular culture.
The seeds were sown for the obesity
community to start rewriting the narrative.
In October 2015, The World Obesity Federation established the very
first World Obesity Day, a landmark moment for those impacted by
obesity. Around this time, the Obesity Society called for the
introduction of people-first language, a non-weight-bias approach that
refers to someone living with obesity, rather than harmful
labels such as ‘obese’.
We explore the powerful
impact of language here
if you would like to explore this topic further.
The use of people-first language also needed to be reflected in
literature and academic research, to combat the weight bias that
prevailed in healthcare settings. In this period, only 6% of the total
publications about obesity used ‘people with obesity’ vs ‘obese
people’, the latter promoting a message of individual blame and
responsibility.
However, early signs suggested that
efforts to address public perception of obesity may have been showing
positive results. A study examining public perception of obesity
between February 2013 and March 2015 revealed a small decline in the
proportion of the public viewing obesity as a 'personal problem of bad
choices’, from 44% to 36%. Although it should be noted that the study
did not explore the extent to which those responding considered
obesity a disease.
Outside of literature, the body
acceptance and positivity movement was gaining significant
momentum. Social media platforms became a powerful tool for
individuals to share their stories, challenge the societal norms from
earlier years, and celebrate diverse body shapes and
sizes. Influencers and activists championed inclusivity and
self-acceptance, fostering a sense of community and empowering
individuals to embrace their bodies. The mainstreaming of plus-size
models in fashion and media further challenged traditional beauty
standards and perhaps sparked a growing movement towards greater
inclusivity for people living with obesity within society.
This shift was evident in various ways. In 2019, social media
influencers were invited by the UK government to consult on effective
ways to combat negative body image. Furthermore, the inclusion of the
term "body positivity" in the Oxford English Dictionary in
March 2021 signified a growing societal awareness of the term and its
fundamentals. More recently, the Obesity Action Coalition were invited
to consult on 2023 Oscar nominated film "The Whale" in a bid
to ensure a more sensitive and accurate depiction of the lived
experience of obesity.
At the same time, the
understanding of obesity and its long-term management was growing,
with the introduction of several obesity care options for those with a
BMI of over 30. And it was needed; a US study showed that between 2009
and 2015, obesity care was rarely prescribed, and in fact, only 0.2%
of those eligible, received treatment. Fortunately, innovation in
obesity continued, and the last twenty years has seen the introduction
of several treatment options that work differently based on individual
needs. For example, healthcare professionals now have the option to
prescribe oral treatments, injectable treatments or treatments that
are taken every day, or once a week. What’s important is that these
kind of treatments should only be obtained through a healthcare
professional, who can prescribe based on individual circumstances,
alongside long-term lifestyle changes.
With more
treatment options became greater awareness, and not just from those
affected by obesity. Recent reports have suggested that the interest
in obesity care has also spiked in healthcare professionals. In fact,
according to one report, the number of doctors receiving board
certification by the American Board of Obesity Medicine has nearly
doubled since 2020. In parallel, obesity guidelines have been updated
to emphasise the importance of a multi-disciplinary team, expanded to
include nutritionists and psychologists. This approach recognises the
importance of tailored obesity management in a bid to improve the
chances of long-term weight management.
However, despite
these significant strides, the societal response to obesity remains
complex. While the body positivity movement has gained significant
momentum, it has made less of an impact on policy and
legislation. Many countries still lack robust legal protections
against obesity discrimination in the workplace and other areas of
life.
For a deeper dive into workplace obesity
discrimination, you can read more here.
As we recognise the 10-year anniversary of World Obesity Day, it is evident from the exploration above, that through increased awareness, research and advocacy, great strides have been made in the care of those impacted by obesity. But, with obesity rates projected to reach 1 billion this year, and high BMI a leading cause of heart disease, now is more important than ever to acknowledge the need for holistic obesity care.
HQ25OB00029